I felt compelled to write this post in light of the recent Twitter crazed support of the most popular reality show in the history of Australian TV, MasterChef. Something fundamental was uncovered for me and it relates to a change which we are all going to have to face up to. Twitter is crossing boundaries and these are quite serious ones indeed which Media companies such as Channel 10 are going to have to face up to.

The MasterChef final went to air on the East coast of Australia at 7:30pm last night. It was only to be aired two hours later on the west coast of Australia when it would be 7:30pm there, due to the time zone difference. MasterChef, during the series, gained a massive following on Twitter. If you don't believe me do a search in Twitter on #masterchef and see for yourself. The series for many who use Twitter was made that much more special when shared with new and old friends alike on the Twitter Social Media platform. The advertisement breaks for once became useful as Tweets spun between the lounge rooms of viewers. This is entertainment and we will see this concept grow and grow.

Now spot the problem: All the viewers on the West Coast who use Twitter had to endure the final results, which had been guarded till the last moment, without seeing the show yet. This is reality TV! Once the results our out the shows rating will go down and the entertainment appeal will decrease. I don't need to tell you the math that Twitter could spell doom for many very clever shows some of which will never get a chance to air as there may be no point in the future. I guess this leaves us with a conundrum. Well not us really but the Media companies more like it. A possible solution; these shows could possibly become more localised and actually incorporate Online Social Media to boost the number of views.